The author’s seventh career focused on the design and build of large, multi-million- dollar, beautiful custom residential homes in the Washington, D.C. area. Building environmentally friendly green homes became the unique strategic advantage.

Accomplishing this kind of new business venture required using metaphysical principles to identify and employ the skills and execution associated with a business undertaking that was fundamentally different from any the author had previously been engaged in creating. For example, more than 250 differently skilled people are involved in the build of a complex new residence, all of which is foreshadowed by detailed requirements mandated through county and governmental municipalities, followed by a unique set of marketing and sales proficiencies. Successfully determining and then implementing strategic niche, competitive advantage, fit, and strategic alignment, are essential.